A Logo is Not a Brand

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Do you know Jack about Branding?

Posted on November 14, 2013 by tariqhassan

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  I’ve taken the previous post, “A Logo Is Not a Brand”, and I’ve created a slideshare presentation from it..  It’s a bit easier to digest, and more fun to flip through. Advertisements

Posted in brand management, branding mistakes

What makes a Brand?

Posted on August 12, 2013 by tariqhassan

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A Brand is the is created from the agreement of between the Company, the Consumer, and Product Performance. Where these three areas agree, a brand is created. A brand starts with three things: A company, the consumer, and a product … Continue reading →

Posted in brand management, Creating a Brand

A logo is not a brand!

Posted on August 7, 2013 by tariqhassan

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At the start of the blog, which I see as an extended conversation, I’d like to establish my rules. my tropes. my limits. or you could say the canon I pull from when speaking about branding. Some might disagree, but … Continue reading →

Posted in branding mistakes

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A LOGO IS NOT A BRAND!

The world loves your products, they talk and tweet about them all of the time. With a great product, great service, and good relationships you’re the talk of the town. So at this point, who needs branding, RIGHT? um.. WRONG. Although reputation can factor into a brand, a reputation is very hard to control- a good one can quickly change negative.
The world loves your products, they talk and tweet about them all of the time. With a great product, great service, and good relationships you’re the talk of the town. So at this point, who needs branding, RIGHT? um.. WRONG. Although reputation can factor into a brand, a reputation is very hard to control- a good one can quickly change negative.
We’ve all seen the crazy ads with bold statements. Sometimes they make us laugh, others times they make us wince. But a cocky statement from a demure brand does little to fortify that brand. While some brands may benefit, bold claims are not a cure-all and sometimes can be damaging. Adding clarity to your brand is always good, but just shouting a muddled message is irritating.
We’ve all seen the crazy ads with bold statements. Sometimes they make us laugh, others times they make us wince. But a cocky statement from a demure brand does little to fortify that brand. While some brands may benefit, bold claims are not a cure-all and sometimes can be damaging. Adding clarity to your brand is always good, but just shouting a muddled message is irritating.
Many designers and agencies claim branding experience, and most of what they show to back that up is redesigned logos, changing the company identity, andor adding some fresh graphics to the organization’s visual systems. While this definitely freshens the company’s face,
Many designers and agencies claim branding experience, and most of what they show to back that up is redesigned logos, changing the company identity, andor adding some fresh graphics to the organization’s visual systems. While this definitely freshens the company’s face,
You’ve made the better mouse trap, streamlined the tire changing process, and now all you have to do is sit back and wait for consumers to quantify your discrete imprevement and flack to your products in droves… WRONG. Beta max vs. VHS, Laser discs vs. CD’s, Hd vs. BlueRay – all equal or superior products that lost out to better branded competition.
You’ve made the better mouse trap, streamlined the tire changing process, and now all you have to do is sit back and wait for consumers to quantify your discrete imprevement and flack to your products in droves… WRONG. Beta max vs. VHS, Laser discs vs. CD’s, Hd vs. BlueRay – all equal or superior products that lost out to better branded competition.
The best way to discuss what is makes a brand is to identify some common misconceptions about branding, and identify what doesn’t make a brand. A logo can be the face of a brand, but a logo is not a brand. If most of your branding efforts went to your logo- you probably don’t have a brand.
The best way to discuss what is makes a brand is to identify some common misconceptions about branding, and identify what doesn’t make a brand. A logo can be the face of a brand, but a logo is not a brand. If most of your branding efforts went to your logo- you probably don’t have a brand.
Branding Basic - Brand Misconceptions
Branding Basic – Brand Misconceptions

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  • A logo is not a brand!

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