I’ve taken the previous post, “A Logo Is Not a Brand”, and I’ve created a slideshare presentation from it.. It’s a bit easier to digest, and more fun to flip through.
A Brand is the is created from the agreement of between the Company, the Consumer, and Product Performance. Where these three areas agree, a brand is created. A brand starts with three things: A company, the consumer, and a product … Continue reading
At the start of the blog, which I see as an extended conversation, I’d like to establish my rules. my tropes. my limits. or you could say the canon I pull from when speaking about branding. Some might disagree, but … Continue reading