Misconception 1: A logo is not a brand

The best way to discuss what is makes a brand is to identify some common misconceptions about branding, and identify what doesn’t make a brand. A logo can be the face of a brand, but a logo is not a brand. If most of your branding efforts went to your logo- you probably don’t have a brand.

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A logo can be the face of a brand, but a logo is not a brand.
(and if most of your branding efforts went to your logo- you probably don’t have a brand)

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