MISCONCEPTION 2: Branding is more than a visual exercise

Many designers and agencies claim branding experience, and most of what they show to back that up is redesigned logos, changing the company identity, andor adding some fresh graphics to the organization’s visual systems. While this definitely freshens the company’s face,

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Some people especially designers and agencies claim branding experience, and most of what they show to back that up is redesigning logos, changing the company identity, and/or adding some fresh graphics to the organization’s visual systems. While this definitely freshens the company’s face. Logos and graphics are key, but there is much more to creating a great brand.

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