Misconception 3 : Better products make better brands.

You’ve made the better mouse trap, streamlined the tire changing process, and now all you have to do is sit back and wait for consumers to quantify your discrete imprevement and flack to your products in droves… WRONG. Beta max vs. VHS, Laser discs vs. CD’s, Hd vs. BlueRay – all equal or superior products that lost out to better branded competition.

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Beta max vs. VHS, Laser discs vs. CD’s, Hd vs. BlueRay – all equal or superior products that lost out to better branded competition.

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