Misconception 4 : Bold claims don’t (always” bolster your brand.

We’ve all seen the crazy ads with bold statements. Sometimes they make us laugh, others times they make us wince. But a cocky statement from a demure brand does little to fortify that brand. While some brands may benefit, bold claims are not a cure-all and sometimes can be damaging. Adding clarity to your brand is always good, but just shouting a muddled message is irritating.

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Some brands do benefit from a bold presence and a bit of braggadocio added to their persona. But bold claims are not a cure-all for brands, and sometimes this can be damaging.
Adding clarity to your brand is always good, but just shouting a muddled message is irritating.

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