About the Author

I’ve been a designer and illustrator all my life. Working with clients including Home Depot, Suntrust, and Microsoft.

I’ve always been interested in the why as much as the how. And as I dug deeper into the why, I unearthed the world of branding. Now it’s my new obsession and I’d decided to share some of my thoughts.

I hope my presentations will lead to more discussions and new ideas. I believe branding is the nucleus of the creative( commercial ) arts. It is where the “why” starts.

Tariq Hassan

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