Do you know Jack about Branding?

  I’ve taken the previous post, “A Logo Is Not a Brand”, and I’ve created a slideshare presentation from it..  It’s a bit easier to digest, and more fun to flip through.

What makes a Brand?

A Brand is the is created from the agreement of between the Company, the Consumer, and Product Performance. Where these three areas agree, a brand is created. A brand starts with three things: A company, the consumer, and a product …